Originally, I started my blog, No Basis In Reality, in January 2016 when I moved from Austin, Texas to the quaint little town of Flagstaff, Arizona. It was a way for me to share with my friends and family back home in Texas, and to stay connected to the design and fashion community I had recently left.
Over the past year, it has grown into more than just a blog. I opened a brick-and-mortar store in August 2016 (Fool’s Gold), where I sell women’s clothing, accessories and home decor. This has been a HUGE learning experience for me and my wonderfully supportive boyfriend (who runs the store with me), and I want to begin sharing more about our experiences opening a small business. We ran a small design studio back in Austin (Diamonds Are Evil), but it was nothing compared to dealing with commercial leases, bills, payroll, forecasting, buying, sales and running Diamonds Are Evil, all while attempting to have some semblance of life/work balance – especially important when your significant other is also your business partner!
I relaunched my blog, and I hope to cover more fashion, beauty, lifestyle, travel and the real life of running a store, while hopefully imparting some wisdom I pick up along the way.
As far as fashion, art and design goes – I love a juxtaposition of modern, minimal lines with vintage elements mixed in. I love mixing designers, and wear a mix of high and low fashion. I’m always on the hunt for the perfect bootie, and I have an ever-growing collection of clutches.
My background is in Studio Art and Architecture. Even while studying for my M.A., I knew that I wanted to do something with fashion. My boyfriend and I launched Diamonds Are Evil in 2011, designing and making jewelry, accessories and home decor. Putting together photoshoots for new collections, sourcing materials and learning all of the intricacies of running an accessories line is so fun and exciting for me – much better than sitting behind a computer drawing architectural details! I’m hoping to start to tie together Art, Design, Fashion and Blogging into a unique website experience.
No Basis In Reality comes from the definition of the word ‘fabulous.’ It was a somewhat ambiguous term, which attracted me to it. You can draw many conclusions for it, but they all relate back to something unbelievable, fantastic or fabulous.